Seagulls presence is strongly evident through its involvement in initiatives targeting the Jordanian society, as part of its responsibility towards the community. Stemming from Seagulls belief that media and advertising plays an influential role in creating public awareness, forming public opinion and delivering effective messages, it has participated in and launched several programs that aim at giving back to the community:
Smiles for Life campaign: A campaign that supported children who were staying in hospitals during the holiday season by providing them with holiday presents.
Wedding Bonanza competition: An annual youth oriented competition presented by Mazaj FM and Beat Fm 102.5 that grants an engaged couple an amazing wedding package to help them start their marital life with less financial burdens.
As part of its ongoing involvement in the community, Seagulls Media Services has successfully managed to sponsor as well as offer service-donation for a good number of other local campaigns and initiatives by civic society institutes, such as;